KENZO DOES NOT WASTE ANYTHING!
RC CONCEPT, a subsidiary of RC Group, created numerous POS materials for the Kenzo Parfums brand during a Christmas 2020 campaign for Marionnaud. The COVID made all these communication supports unusable. What should we do? Should we throw everything away? NO!
These POP displays will have a second life!
KENZO has decided that its POP displays will become bookmarks for its many customers.
