POPAI CONTEST
RC Group participated in the POPAI competition on October 05, 2021.
There are 23 achievements that were exhibited, 10 of them were awarded.
The group won :
4 GOLD POPAI
The EDG Good Girl for the client CAROLINA HERRERA of the subsidiary RC CONCEPT OPERATIONNEL
The brand wanted to highlight its limited edition Christmas product through a structure that presents the perfume Good Girl. The perfumes in the shape of shoes are sublimated by a luminous effect.
The Podium L'Irrésistible for the client GIVENCHY of the subsidiary RC CONCEPT OPERATIONNEL
The will of the brand was to make discover their new perfume and make-up in a Parisian flagship by coordinating the two universes (perfume & make up) and by including a Musical Quizz animation.
Make Up Swell for the client GIVENCHY of the subsidiary DIGITALLI
Broadcasting of a full screen video taking into account the gaps between the LED modules for an immersive rendering of the mural. Curved wall with LED modules spaced / burst.
T'Choupi was "Pony Club" for the client NATHAN of the subsidiary CARO PLV
The brand's intention was to highlight its T'Choupi range through an event-based dramatization. The goal was to target a young audience using the T'Choupidu doudou and pony club universe. The project was realized in single and double format.
3 SILVER POPAI
The Rocket Column for the client Diesel of the subsidiary RC OPERATIONAL CONCEPT
The brand wanted to highlight its perfumes for the Christmas holidays through a rocket-shaped structure to imitate the gift box. The project was eco-designed: elimination of magnets, foam wedge, reduction of the packaging box by putting the elements in a staggered arrangement.
The Diptyque showcase for the Luxsense Paris subsidiary
On the occasion of its sixtieth anniversary, Diptyque wished to pay tribute to and revisit its graphic heritage in a limited collection, dancing oval. This showcase is an invitation to experience optical effects. The lines propose a contrast between light and dark to highlight the product with a performance between dance and hypnosis.
The Terracotta - Abeille Royale tower for the Guerlain client of the subsidiary RC CONCEPT OPERATIONAL
In order to launch the new formula of a product in August while using the same tower, this one was declined in 2 sides: a side presenting the products of the Abeille Royale range and the other side presenting the Terracotta products. In addition, to meet the health standards related to COVID required by Nocibé, the products were protected by clear PMMA cloches.
3 BRONZE POPAI
The Lancôme ramp for the client Lancôme of the subsidiary RC OPERATIONAL CONCEPT
The Lancôme ramp was set up at the time of the launch of the new intense fragrance La Vie est belle with the will of a very high visibility on the point of sale
The EDG Tinted Mosturizing for the client LAURA MERCIER of the subsidiary RC CONCEPT OPERATIONAL
In order to launch the new formula of a product in August while using the same tower, this one was declined in 2 sides: a side presenting the products of the Abeille Royale range and the other side presenting the Terracotta products. In addition, to meet the health standards related to COVID required by Nocibé, the products were protected by clear PMMA cloches.
The Yves Saint Laurent niche for the client YVES SAINT LAURENT PARFUMS of the subsidiaries Pro PLV Production and RC CONCEPT OPÉRATIONNEL
The will of the brand was to create a common structure for 3 different types of products. The project was eco-designed: 80% recyclable materials in PMMA GREENCAST.
