THE PROFESSION OF POP (PART 2)
RC Group offers the design, creation and installation of all types of multi-material POP displays for the luxury, cosmetics, pharmaceutical and publishing sectors, as well as for specialized distribution and supermarkets in small and large series.
Find below the interview of Patricia Bonnissent, director of RC Concept Opérationnel and Olivier Despicht, director of Instore Factory, on the business of Point of Sale Advertising.
These 2 companies are subsidiaries of RC Group and are references in the POS business, especially in the luxury and cosmetics industries.
Your company in a few words?
Patricia: At RC Concept we have expertise in the points of sale of selective perfume and cosmetics brands. Our job is to dramatize the stores, from the supports to the podiums or the windows and to go as far as the advice, the conception and the delivery, even the installation.
Olivier: At Instore Factory, we specialize in luxury semi-permanent and permanent POP. We work with innovative products in an eco-responsible way.
What are the qualities required for your job?
Patricia: We work on local markets. The first quality is to follow the processes. The second is to be reactive. The third is to have a real expertise in the field. But above all: "It's not what we do that's important, it's how and why we do it".
Olivier: For me, it's the ability to adapt, to be innovative and to organize.
What is the importance of CSR in your company?
Patricia: CSR is an additional ingredient that has become a priority. It has to be integrated into the creation and production process.
Olivier: We must have a global vision of all the issues, we must know how to preserve the planet, our employees and therefore our company.
What is your biggest challenge?
Patricia: It is to continue to give desire to our collaborators, to want to build in a real and concrete world it is our trade, when finally all is virtual.
According to you a successful POS is ... ?
Patricia: It is a POS that creates a universe, that makes a product exist and sell without cannibalizing it. It is a POS that integrates the major criteria of eco-design.
Olivier:A POS that respects the demands of the brand, that respects the environmental values and that satisfies the consumers.
If you had an Aladdin lamp, what would you wish for?
Olivier: To register a patent, to go beyond the limits of the profession, to discover a new material that is hyper qualitative, biodegradable and 200% respectful of the environment.
Patricia: Euromillions ? Millions ? Maldives ? But professionally: slow down the time and like Olivier a POP with the criteria of eco-design and easy to implement.
A project to come ?
Patricia: To diversify, to bring our expertise in other sectors than cosmetics and perfumes.