RC GROUP ADVENT CALENDAR
This year 2022, RC Group launches its advent calendar.
For this unique edition, we called upon the illustrator and author Gaïa Stella to tell and interpret the group's activity with her incomparable pencil stroke. Find all the beautiful creations of our artist on her instagram account. https://www.instagram.com/gaiastella/
This advent calendar represents RC GROUP by the diversity of the 24 little gifts it contains, some of them having a link with the universe of our subsidiaries.
The advent calendar has been designed in a midnight blue velvet vanity, which is the main and original point of our concept. This is why we imagined it reusable. Once the gifts are unwrapped and the boxes removed, the vanity finds a second life!
The packaging was made by the ESAT L'atelier du chateau. The ESAT welcomes 74 disabled people to promote their integration and their evolution as workers while developing their technical potential. It is a joy and a pride for us to work with these establishments which accompany their employees in a healthy and caring work environment.
How to reuse your vanity?
Be creative! You can store your socks, your makeup palettes or even the cables that are lying around. And why not give it to you? Give it to your kids to store their toys. Feel free to share your ideas on our instagram account.
The symbolism of fir trees?
The 6 trees hand-drawn by Gaïa Stella are the artist's reinterpretation of the 6 professions that represent RC GROUP. If you want more details, continue reading below!
POS
We could imagine this tree as a derivation of an EDG or a display. The gifts are placed inside the tree if not at its foot.
WINDOWS
Who is this lady who parades with her beautiful dress? With this mannequin the artist reinterprets what she sees in a department store window.
DIGITAl
The infinity tree. RC Group has been installing and designing digital concepts for many years.
PRINT, RETOUCHING & SHOOTING
Isn't that a beautiful pantone of color we see on this tree. Printing remains one of our major activities.
GIFT & PACKAGING
A bear, a heart, a Pokémon. All have given birth to bag models. And why not a tree?
EVENT
The last business integrated in our activities represented by an entertainment ride. Whether it is street marketing, concerts or pop-up stores we accompany you.
